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Books for Sale (Publishing Pathways). The British Library Publishing Division, Oak Knoll Books, 2009. ISBN 9780712350853 / 0712350853
Books for Sale (Publishing Pathways). The British Library Publishing Division, Oak Knoll Books, 2009. ISBN 9780712350853 / 0712350853
Books for Sale (Publishing Pathways). The British Library Publishing Division, Oak Knoll Books, 2009. ISBN 9780712350853 / 0712350853
Books for Sale (Publishing Pathways). The British Library Publishing Division, Oak Knoll Books, 2009. ISBN 9780712350853 / 0712350853
Books for Sale (Publishing Pathways). The British Library Publishing Division, Oak Knoll Books, 2009. ISBN 9780712350853 / 0712350853
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  • Load image into Gallery viewer, Books for Sale (Publishing Pathways). The British Library Publishing Division, Oak Knoll Books, 2009. ISBN 9780712350853 / 0712350853

Books for Sale (Publishing Pathways). The British Library Publishing Division, Oak Knoll Books, 2009. ISBN 9780712350853 / 0712350853

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English Language Hardcover Edition: 256 pages with unclipped dust jacket in very good condition. 235 x 160 mm. Original black cloth in near fine condition. Complete and unread.

Advertising and promotion have always underpinned the business of bookselling

 

but are often difficult for the historian to

reconstruct. Once books began to be produced

in multiple copies, the book trade invested

time, money, and imagination in the attempt to

stimulate demand, manipulate customer choice,

and espand the market, The mixed uses of

marketing, both as product information and as

an expression of trade identity and commercial

rivalries, offer a glimpse at trade practices and the

circumstances of individual carcers.

This volume of original essays, with

contributions by specialists in the promotion

and marketing of print, as well as by leading

historians of the book, explores themes that

include the advertising and marketing techniques

of booksellers and publishers across carly

modern Europe, the increasing use of newspaper

and periodical advertisements in England and

Ireland during the eighteenth and ninetcenth

centuries, and the more recent impact of online

marketing on the book trade. Other promotional

tools discussed here range from the illustrated

trade cards of eighteenth-century Paris to the rise

of the book jacket and the cult of literary prizes

in the twentieth century.

Contributors

Charles Benson

Udo Göllmann

Michael Harris

Lotte Hellinga

Phillippa Plock

Alan Powers

Julianne Simpson

Peter Straus