Title: THE OVALTINE BOOK OF PICTURE PUZZLES
Publisher: PUBLISHED CIRCA 1930's
Publication Date: 1935
Binding: Soft cover
Book Condition: Very Good
Dust Jacket Condition: No Jacket
16 printed pages (4 in full colour). Vignette illustrations on endpapers. 10 x 13.5 cm. Original colour printed card covers. Staple bound as issued. A slice of advertising to promote Ovaltine to families & particularly focusing on children aimed at five- to fourteen-year-olds. A radio program , The League of Ovaltineys, with a similarly aged audience, was broadcast to Great Britain by Radio Luxembourg on Sunday evenings at 5:30 PM. Beginning in February 1935, it was broadcast until September 1939, when the outbreak of World War II forced closure of the station, and again after the war from 1952. As with the U.S. program, listeners could obtain badges, pins, and secret codes. The Ovaltineys' advertising jingle, which featured the popular English singing trio The Beverley Sisters, was regarded as one of the most successful jingles of the era.
Helen Grace Culverwell Marsh-Lambert (1888 – 1981) was a sought-after British writer and illustrator of children's books and postcards. Among her publications were, My Big Bedtime book, Louis Wain's Picture Book, Handy Pandy, The story of Teddy Bear & Jack and Jill's Bedtime Story Book.